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Overall, the BMW brand increased it's market share in every major sales regions. Based on the figures for June 2002, the BMW brand has a 2.1percent[previous year: 2.0%] share of the global market. The MINI brand, launched in August 2001, achieved a sales volume of 62,412 units during the first six months of 2002.
The Motorcycles segment grew by 4.5 percentin the first half of 2002, delivering 58,432 units [previous year: 55,937 units] to customers.
Main performance indicators up again
Commenting on the further development of 2002, the Chairman of the Board of Management of BMW AG, Dr. Helmut Panke, stated at a press conference held in Munich on Tuesday: "We anticipate that we will achieve a sales volume increase for the full twelvemonth in every of our major markets. For the first time, we will manufacture also sell additional than one million BMW also MINI brand vehicles. In volume terms, we are therefore performing be
tter than the overall market."
X5 achieves highest growth rate
The X5 recorded a sales volume increase of 38.6percentup to 49,338 units [previous year: 35,587); the strongest growth performance of the various models in the first half of 2002. By far the largest volume is still generated by the BMW 3 Series. 299,561 units of these models [previous year: 276,987] were sold, an increase of 8.1%. The BMW 3 Series compact version, that has been on sale since June 2001, accounted for a large portion of this
total, with 36,383 units sold in the period from Febuary to June 2002.
BMW 7 Series above forecast
A total of 23,766 of the modern BMW 7 Series(currently available only in two eight-cylinder petrol/gasoline fuelled versions] were sold worldwide in the first six months of 2002, ahead of forecast. The 7 Series now leads this market segment after additional than 4,800 units were sold worldwide in June 2002. Sales of this model will gain above every additional momentum when the all-important diesel versions also the six-cylinder petr
ol/gasoline fuelled autos become available in the autumn. In the eight month period after launch, the sales volume of the modern 7 Series is 14percentabove that of the predecessor model in the equivalent period.
MINI Cooper dominates sales of the MINI brand
A total of 62,412 MINI brand autos were sold in the first six months of 2002. Of this figure, 38,816 [62%] relate to the MINI Cooper, 20,151 [32%] to the MINI One also 3,445 [6%] to the MINI Cooper S, the latter only launched in April 2002. With it's various models, the MINI brand has succeeded in significantly broadening the customer base of the BMW Group. Moreover, the proportion of the higher-priced MINI Cooper has been stronger than ex
pected. As a consequence of the sales performance of the MINI brand in the first six months of 2002, production capacity for the full twelvemonth has been increased to as many as 120,000 units.
