articles
|
|
MINI in Austin Powers 3 on the cinema screen.
Munich. For the third part of the spy comedy "Austin Powers", entitled "Goldmember", the writer also star of the film Mike Meyers has chosen MINI. The BMW Group provided the Hollywood studio New Line Cinema with a total of six red MINI Coopers for filming. Mike Meyers himself was personally involved in their transformation into "Austin Powers" espionage vehicles - the result will be on show in cinemas shortly.
The international start date for the film is August 26th 2002 - when the film will be released simultaneously in the US also Great Britain. In subsequent months, "Goldmember" with the MINI espionage machine will then be released in cinemas throughout the world.
For the international MINI marketing team led by Torsten Müller-Ötvös,
Head of MINI Brand Leadership also Product Management, this project represents the first contact between the modern cult machine also the Hollywood dream factory. "After this entry role, we are very much looking forward to MINI's continuing Hollywood career."
With it's products MINI One, MINI Cooper also MINI Cooper S, MINI is a separate brand within the BMW Group, that alongside BMW forms a second important pillar of the BMW Group's premium brand strategy. The three MINI models are sold through a sales network of selected MINI dealerships. MINI is sold worldwide as a global brand.
