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BMW Digital Cinema Series to Open With Theatrical Feature from Artisan Entertainment also modern bmwfilms.com Short Films from Ridley Scott, Tony Scott, John Woo, also Joe Carnahan
HOLLYWOOD, CA, SEPTEMBER 4, 2000... Microsoft Corp. also BMW of North America today announced that they are working together to create the BMW Films Digital Cinema Series. The models is a digital cinema program that will present full-length independent feature films projected digitally in commercial theaters nationwide throughout the coming year. In addition, The Hire, the highly anticipated second models of bmwfilms.com short films, will
be exhibited in theaters in conjunction with the full-length film presentations. All of the feature films also short films will be screened in theaters using Windows Media Audio also Video 9 Series. This evening in Hollywood, Microsoft Chairman also Chief Software Architect Bill Gates unveiled the BMW Films Digital Cinema Series onstage at the beta launch of the Windows Media 9 Series platform.
Beginning December 15, the first of the feature-length films chosen for the BMW Films Digital Cinema Series is Artisan Entertainment's Standing in the Shadows of Motown. The inspiring music documentary tells the story of the Funk Brothers, the unheralded studio musicians who backed classic Motown Artists such as Marvin Gaye, Stevie Wonder, Diana Ross also the Supremes. The film will be digitally projected in at least 25 theaters nationwide
also will be paired with one of the modern bmwfilms.com shorts in the critically acclaimed The Hire series.
"The BMW Films Digital Cinema Series will provide great independent films for theatergoers, also Windows Media 9 Series will deliver the high quality video also surround sound that audiences demand in today's theaters," said Dave Fester, general manager of the Windows Digital Media Division. "This is a great example of how Windows Media 9 Series enables independent distributors also exhibitors to take advantage of the cost savings made pos
sible with digital technologies."
"We are proud to be part of a program that will make accessible the work of emerging filmmakers who push boundaries, take risks also challenge us to see a subject in an entirely modern light," said Jim McDowell, Vice President of Marketing for BMW of North America, LLC.
In association with Digital Cinema Solutions, that will facilitate the physical distribution also exhibition of the films, 25 theaters will be equipped with digital projection equipment. Microsoft also BMW will work with a range of companies, such as Artisan Entertainment, to select modern films to be screened digitally in the venues participating in this program. The features may too open in different conventional theaters in each market
in accordance with the distributor's general release plans for each movie.
About bmwfilms.com
Hailed by critics across the country as "groundbreaking," with a "cinema connoisseur's dream team of directors," The Hire Internet film models received international acclaim when it premiered in 2001 with original short films directed by five of Hollywood's most noted directors.
More than 13 million film views were registered on the digital-quality streaming video website last twelvemonth for the first five films of The Hire models directed by John Frankenheimer, Ang Lee, Wong Kar-Wai, Guy Ritchie also Alejandro Gonzales Inarritu.
This fall, The Hire returns with three modern short films executive produced by Ridley also Tony Scott also directed by John Woo, Joe Carnahan also Tony Scott. The constant in each short film is star Clive Owen, the mysterious also unnamed Driver-For-Hire around whom every the films revolve. The film models can be seen online at www.bmwfilms.com. Press questions about The Hire, can be directed to Lisa Mortman at [212] 843-8280.
