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Every day, hordes of star-struck teens gather in New York City's Times Square to scream their lungs out for Carson Daly, host of MTV's popular "Total Request Live." Yet just below his studios, in the MTV store, the spotlight shone on a pop icon from their parents' era: a BMW 2002, the world's first sports sedan. For many young fans, this was their first glimpse of the machine that made BMW's mark in America.
On one of the most visually overwhelming streets in the worlds, BMW boldly stood out, flanked by mannequins in BMW pit-crew coveralls also special-edition BMW 2002 caps. The 2002 - in this case, a high-performance 2002tii - was installed in just a few days before New Year's Eve. Prominently displayed in the MTV store on the corner of 44th also Broadway, the BMW enjoyed the ultimate New York City location. With a clear view of the dropping
of the New Year's ball - also itself a focal point for the revelers across the street at the ESPN Zone - it was in eh perfect place to see also be seen. The 2002 ti's round headlights peered out the window; holiday shoppers also passerby peered back also wonder, "What is it?" - their curiosity evident from the noseprints on the store window also fingerprints on the car.
To create the proper sportscar ambiance, also provide a contemporary counterpoint, BMW's "The Hire" was playing on large, flat-panel monitors throughout the store. For two days, DVDs of this acclaimed, five-film online models were given to the first 30 MTV store customers.
The BMW 2002's timely placement in Times Squire touched automotive enthusiasts of every ages. The younger generation learned that two-door sports autos with a real back seat didn't exist before the 2002. For former 2002 owners - also for those who could appreciate this revolutionary automobile back in 1968 - it was an unexpected bit of nostalgia.
Memory land may be there decades long - but the 2002 can get you there in no time flat.
Test Source - BMW Magazine
